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To deploy the Sales Business Plans and in-store fundamentals in the modern trade accounts in order to develop the customer’s business and achieve the company’s sales objectives.
To set & deploy the Trade Marketing Business Plan of an assigned brand/category and manage the execution of all necessary national & tailored activities to increase company Sales and maximize profitability through efficient spending within these categories/brands.
To deploy Sales Business Plans and in-store Fundamentals with customers within and assigned territory or channel in order to maximize the consumption of our brands and achieve company’s sales objectives.